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Trends and insights shaping pharma and medical affairs

July 7, 2025

How to Choose the Right Pharma CRM: A 2025 Buyer’s Guide

Introduction Choosing a pharmaceutical CRM software isn’t just a tool for logging contacts. It’s the system that ties together your reps in the field, your medical team, compliance officers, and.

June 14, 2025

Pharma’s 2025 Guide to HCP Digital Engagement: Proven Omnichannel and AI Strategies to Boost Provider Relationships

Table Of Content Introduction: Why HCP Digital Engagement Matters in 2025 The 2025 Playbook: 7 Proven Strategies The HCP Engagement Maturity Model HCP Engagement Program Checklist Final Thoughts:.

June 3, 2025

Understanding Medical Affairs CRM: Importance and Key Features

Table Of Content Defining Medical Affairs CRM: Core Concepts and Functions The Importance of Medical Affairs CRM in Life Sciences: Addressing Industry Needs The Evolution of Medical Affairs CRM:.

News

Latest updates and company insights

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TikaMobile Launches A New Companion App

TikaMobile, a leader in transforming field medical efforts for the Life Science industries, is excited about the launch of its innovative companion app for TikaMSL, a platform for strategic KOL engagement. 

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May 01, 2024

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Apr

28

Product Launch Timeline for Rare Disease & Oncology Indications: T-24 Months to Launch

When working with companies that are preparing for their product launch, we get asked a lot of questions. Although the specific questions vary from client to client, there are some that are consistently on the list of nearly every company we speak with.

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April 28, 2023

LATEST VIDEOS

Discover product insights through videos

TikaMSL: A Day in the Life of an MSL on Tikamobile

Experience TikaMSL, TikaMobile's Medical Affairs application created to help Medical Science Liaisons manage their Key Opinion Leaders and Medical Information Requests interactions across the organization. This video depicts the day in the life of Medical Science Liaisons using TikaMSL.

Overview of TikaMSL - CRM and BI Solution for Medical Science Liaisons

With the life sciences industry continuing to face healthcare reforms, regulatory pressures and fierce competition, Medical Science Liaisons are increasingly called upon to identify and engage with Key Opinion Leaders (KOLs). As their roles and responsibilities expand, the need for a technology platform that can enable MSLs to profile and target KOLs, capture and log interactions, and track Medical Inquiry Request Forms has become urgent. Welcome to TikaMSL.