OUR BLOG
Trends and insights shaping pharma and medical affairs
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July 17, 2026
Patient-Centric KOL Engagement: A 2026 Guide for Medical Affairs
Ask most Medical Affairs teams who their KOLs are, and you'll get a list of HCPs — trial investigators, congress speakers, guideline authors. Ask them who actually understands what it's like to live.
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July 15, 2026
Medical Affairs Data Integration: Connecting Insight to Evidence in 2026
Ask a VP of Medical Affairs whether their organization has a “data integration problem,” and most say yes without hesitating. Ask what that problem actually is, and the answers scatter — messy HCP.
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June 14, 2026
Real-World Evidence in Medical Affairs: A Practical Guide
Real-World Evidence in Medical Affairs: A Practical Guide for Life Sciences Teams Most Medical Affairs teams already sit on the raw material for a real-world evidence program — thousands of field.
OUR CASE STUDIES
Success stories highlighting TikaMobile’s impact
Apr
28
Product Launch Timeline for Rare Disease & Oncology Indications: T-24 Months to Launch
When working with companies that are preparing for their product launch, we get asked a lot of questions. Although the specific questions vary from client to client, there are some that are consistently on the list of nearly every company we speak with.
April 28, 2023