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Trends and insights shaping pharma and medical affairs

April 29, 2025

Ultimate Guide to Pharmaceutical Product Life Cycle Management (PLM)

Maximizing Long-Term Drug Value from Discovery to Post-Patent Pharmaceutical product life cycle management (PLM) has become indispensable in today’s competitive landscape. Rising development costs,.

April 23, 2025

Pharma Marketing in 2025: Strategies for an Intelligent, Patient-Centric Era

Pharma marketing in 2025 is no longer about being everywhere — it’s about being relevant, fast, and compliant. Field reps still matter, but they’re now part of a much larger equation powered by AI,.

April 10, 2025

Why Medical Affairs Requires Their Own CRM

Medical Affairs operates at the confluence of scientific research, regulatory scrutiny, and commercial objectives. Teams in this domain shoulder a wide array of responsibilities: forging.

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TikaMobile Launches A New Companion App

TikaMobile, a leader in transforming field medical efforts for the Life Science industries, is excited about the launch of its innovative companion app for TikaMSL, a platform for strategic KOL engagement. 

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May 01, 2024

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Apr

28

Product Launch Timeline for Rare Disease & Oncology Indications: T-24 Months to Launch

When working with companies that are preparing for their product launch, we get asked a lot of questions. Although the specific questions vary from client to client, there are some that are consistently on the list of nearly every company we speak with.

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April 28, 2023

LATEST VIDEOS

Discover product insights through videos

TikaMSL: A Day in the Life of an MSL on Tikamobile

Experience TikaMSL, TikaMobile's Medical Affairs application created to help Medical Science Liaisons manage their Key Opinion Leaders and Medical Information Requests interactions across the organization. This video depicts the day in the life of Medical Science Liaisons using TikaMSL.

Overview of TikaMSL - CRM and BI Solution for Medical Science Liaisons

With the life sciences industry continuing to face healthcare reforms, regulatory pressures and fierce competition, Medical Science Liaisons are increasingly called upon to identify and engage with Key Opinion Leaders (KOLs). As their roles and responsibilities expand, the need for a technology platform that can enable MSLs to profile and target KOLs, capture and log interactions, and track Medical Inquiry Request Forms has become urgent. Welcome to TikaMSL.