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TikaValue and Outcomes

Scientific Account Planning for Medical Affairs

The IDN or payer, the people who matter, the plan, and what happened, in one medical record.

Scientific account planning is how Medical Affairs decides which health systems and payers to work, what the scientific goal is, and whether the work moved. TikaValue and Outcomes is that workspace. The account, the stakeholders, the plan, and the engagement sit together. The work stays non-promotional.

VEO, as a discipline, is value, evidence, and outcomes. That definition is on the VEO glossary. This page is the account record, not the value dossier.

AccountIDNTargetTerritoryHealth systemFilter by geography and by targetOrganizationThe IDN or payerLinkedHospitals and plansStakeholdersPeople who matter on the accountRecent interactionsWhat happened

Trusted by the leading pharmaceutical companies worldwide

THREE FILES

The account is in three files

Stakeholders

Live in one tracker.

Formulary status

Lives in another.

The plan for the year

Is a deck.

Before a meeting with a health system, someone spends the week assembling them. At the quarterly review, progress is whatever can be reconstructed.

TikaValue and Outcomes keeps that medical account in one place, limited to the territory the person is assigned.

ONE ACCOUNT

One account

Open an IDN or a payer and the record shows the organization, linked hospitals and plans, the stakeholders, and recent interactions. Filter by geography and by whether the account is a target. Users see the accounts in their territory, including organizations that span more than one territory.

THE PLAN

The plan, then the meeting

The account plan holds the goals, the priorities, the initiatives, and the owners. The next engagement is prepared from that plan, and what happened is written back on it.

Account planGoals, priorities, initiatives, and ownersGoalThe scientific goal for this accountPriorityWhat the plan puts firstInitiativeThe work named on the planOwnerThe person assignedThe next engagement is prepared from this plan.
Formulary contextBeside the planCoverageFormulary status for this IDN or payerUtilization managementWhere it is configuredAccount planThe scientific conversation stays on the planNot a prompt to promote. Not a handoff to sales.

FORMULARY

Formulary and access facts

Formulary and access facts for that IDN or payer can sit beside the plan, including utilization-management status where it is configured, so the scientific conversation is not naive about coverage. That context is not a prompt to promote, and it is not a handoff to sales.

LEADERSHIP

What leadership can read

Territory activity, plan progress, and account coverage are in one view, including a comparison across territories. The quarterly review starts from the record. It does not start from a new slide.

SEPARATE

Separate from market access

TikaMarket Access

The commercial record: formulary status, coverage, and pull-through to the field.

TikaValue and Outcomes

The medical record on the same kinds of accounts. The two teams do not share one target list.

Medical and Commercial stay separated.

EVALUATE

What to evaluate

01

IDNs and payers are accounts, scoped to a territory.

02

The plan names goals, priorities, and owners.

03

The engagement is documented on that plan.

04

Formulary context is available for the scientific conversation.

05

Leadership can see plan progress without a separate deck.

06

The commercial target list is not the medical list.

Questions teams ask before they choose

TikaValue and Outcomes

What is scientific account planning?

Scientific account planning is how Medical Affairs sets a goal for a health system or a payer, assigns an owner, and records the engagement against that plan. TikaValue and Outcomes is the workspace for that record. It is not a sales call plan.

What does TikaValue and Outcomes cover?

The account, the stakeholders, the scientific plan, the interactions, and formulary context for that IDN or payer. Users see the organizations in their territory. Leadership can read activity and plan progress in one view.

Is this VEO?

VEO, value, evidence, and outcomes, is a function inside many companies. TikaMobile’s glossary explains that function. TikaValue and Outcomes is the medical account record. It does not write the value dossier or the health-economic model.

How is this different from TikaMarket Access?

TikaMarket Access is commercial coverage and pull-through. TikaValue and Outcomes is non-promotional Medical Affairs work on IDNs and payers. They do not share a target list.

Does the product include an AI account agent?

No. A dedicated scientific-account agent pack is not shipped.

See one health system

Bring one IDN you are about to meet. The walkthrough follows that account from the stakeholders, to the plan, to the formulary context beside it.