TikaPharma
Commercial CRM · Standalone or overlay · Built for revenue
You ask
Plain English. No report builder.
You get
A ranked call list
Each HCP, with the reason to go this week.
Commercial teams deserve agentic intelligence.
TikaPharma is the AI-native CRM purpose-built for pharma sales — pre-call planning, HCP scoring, sampling, coaching, and closed-loop marketing. Deploy it as your standalone Commercial CRM or layer it on the system you already run, without rip-and-replace. Companion products TikaMSL, TikaVEO, and TikaPayor extend the same platform to Medical Affairs and Market Access.
Life Sciences
Utilization
Served
TRUSTED BY LEADING LIFE SCIENCES ORGANIZATIONS
OUR PHILOSOPHY
“Reach & frequency” tells you nothing about revenue. We measure what moves the needle.
Whether you run TikaPharma as your primary Commercial CRM or layer it on your existing platform, it replaces vanity KPIs with outcome-driven intelligence — call quality scores, prescription impact, HCP engagement depth, coaching effectiveness, and territory analytics that connect every rep interaction to real-world commercial outcomes.
IMPACT METRICS
Vanity KPIs vs. outcome intelligence.
Traditional CRMs count activities. TikaPharma measures what those activities produce. Every dashboard, report, and alert is designed around one question: “What revenue impact did we drive?”
| Legacy CRM metric | TikaPharma outcome metric | |
|---|---|---|
| Number of calls this month | → | Call quality scoreAI-scored call effectiveness based on discussion topics, HCP engagement, and follow-through. Prescription impactChange in TRx/NRx within 30 days of each interaction, attributed by territory. |
| Total HCPs in territory | → | HCP TikaScoreDynamic scoring using prescribing volume, market share, formulary influence, and engagement history. Prioritized target list |
| Samples dropped this quarter | → | Sample-to-Rx conversionCorrelation between sampling activity and new prescriptions within 60-day windows. Inventory accuracy |
| Emails sent | → | CLM engagement analyticsOpen rates, dwell time, click-through, asset utilization, and closed-loop attribution. Content effectiveness |
| Coaching sessions logged | → | Competency progressionRep skill development tracked across coaching dimensions, with the pre/post performance delta. Field performance lift |
| Accounts visited | → | Account penetration indexShare of decision-makers engaged, contract compliance, formulary status, and strategic account-plan attainment. IDN/GPO contract pull-through |
SALES EXECUTION CYCLE
From territory planning to revenue impact.
TikaPharma powers every stage of the pharma sales workflow — from territory alignment through post-call analytics — in a single platform.
Customized to your sales strategy
Targets, scoring models, KPIs, coaching dimensions, and territory structures are fully configurable per customer, per brand, and per lifecycle stage. Launch teams emphasize reach and market development; mature brands focus on share growth and account penetration. Every metric aligns with your commercial plan.
AGENTIC AI
An AI that acts, not just answers.
TikaPharma’s embedded assistant doesn’t just chat. It reasons, queries live data, and writes the report. LLM function calling on real-time CRM data keeps every answer grounded.
Ask in plain English. The AI calls the right functions, composes the answer, and streams it back.
The assistant uses the same service layer as your REST API: HCP search, accounts, Rx, sampling, and coaching. Always current.
Stream-generate territory business reviews, coaching summaries, and account analyses. Download as Word or Excel.
Prescribing trends, engagement recency, market dynamics, and competitive signals surface the highest-impact action for every HCP.
A Model Context Protocol server, the open connection for AI tools. Any compatible agent can call Tika’s CRM tools without a custom integration.
Forecast prescription volume, flag at-risk accounts, and catch share shifts before they show up in lagging reports.
PLATFORM MODULES
Purpose-built for pharma sales workflows.
Every module is designed around commercial sales work. Outcomes, field labels, and workflows are configured to each customer’s strategy and product lifecycle stage.
AI-POWERED
Pre-call planning & HCP scoring
Arm every rep with a 360-degree HCP profile before they walk in. TikaScore ranks HCPs from prescribing volume, market share, formulary influence, engagement history, and competitive activity.
- TikaScore — dynamic prioritization from TRx, NBRx, market share, and payer mix
- 360° HCP profile — prescribing history, affiliations, preferred channels, timeline, and formulary status
- Dynamic call planner — call goals per physician and account, with urgency and next-best-action suggestions
- Competitive alerts — a notice when prescribing shifts toward a competitor
- Time back — pre-call planning drops from about 20 minutes to about 2 across deployments
END-TO-END
Sample management
Sample accountability with bi-directional vendor integration, real-time inventory, and a complete audit trail.
- Vendor integration — bi-directional sync with fulfillment vendors
- Full lifecycle — drop, pickup, return, and transfer per HCP
- Batch and lot tracking — inventory by batch number and quantity
- Sample-to-Rx attribution — sampling correlated with prescription lift inside a configurable window
- Controlled substances — request and approval chains for expensive or controlled drugs
END-TO-END
Coaching & field management
Structured field-ride reports, shared objectives, and a record of whether coaching actually lifted performance.
- Coaching report builder — field-ride reports with competency scoring, written on the go
- Shared objectives — team-wide or individual goals tied to KPIs
- Competency progression — skill development across dimensions over time
- Manager dashboards — activity, plan attainment, reach and frequency, and KPIs by rep
- Performance correlation — coaching frequency and scores linked to territory outcomes
ANALYTICS
Data & analytics
If applicable, integrate claims data, patient analytics, and market intelligence into a single analytics layer. Next best action keeps reps on the highest-impact work.
- Flexible data integration — where you have the rights, TRx, NRx, NBRx, market share, and payer mix at HCP and territory level
- Patient-level analytics — new starts, switches, persistence, and abandonment, where available
- Next best action — urgency from marketing dynamics, Rx behavior, and patient signals
- Incentive compensation — current and projected IC, with what-if scenarios
- Ad-hoc reporting — interactive dashboards with drill-down and scheduled distribution
OMNICHANNEL
Virtual engagement (TikaConnect)
Schedule, run, and score video meetings from the CRM, alongside approved email.
- One-click video — schedule and launch a virtual call from the CRM calendar
- Approved email — pre-approved HTML with delivery, open, and click-through tracking
- Engagement analytics — meeting quality, attendance, content shared, and follow-up
- Hybrid calls — in-person and virtual interactions logged and scored in one workflow
STRATEGIC
Account management (IDN / GPO)
Health-system profiles, contract pull-through, and formulary status, shared across field sales, NAMs, and market access.
- Health system profiles — hierarchies, decision-makers, formulary committees, and affiliations
- Contract and formulary — pull-through, compliance alerts, and renewal timelines
- Proposal pipeline — RFPs and strategic opportunities by stage
- Cross-functional work — field sales, NAMs, and market access on the same account
- Penetration scoring — decision-makers engaged, breadth of coverage, and plan attainment
AI-POWERED
Closed-loop marketing & eDetailing
Approved content during the call, with a record of what was shown and whether it moved prescribing.
- Approved content library — studies, visual aids, and interactive assets, with MRL vendor integration
- Asset utilization — which content is used, how often, and the prescribing impact
- eDetailing — slides viewed, time per slide, and shares
- Content effectiveness — asset usage correlated with engagement and Rx outcomes
- Marketing alignment — a notice when an HCP responds to a promotion or requests product information
AI-POWERED
Intelligent routing & geo-mapping
HCP list, calendar, and map in one workspace. Plan My Day builds the day from TikaScore and engagement recency.
- Plan My Day — routes weighted by TikaScore, urgency, and geographic clustering
- Geo-mapping — coverage, HCP density, and market opportunity on one map
- Drive time — segment estimates with detour factors
- Calendar sync — day, week, and month, with drag-and-drop
- Navigation — turn-by-turn directions from the route
DATA INTELLIGENCE
Unified content & data layer.
TikaPharma weaves CRM activity with external market data — claims, formulary, competitive intelligence, and patient analytics — for a 360° view of every HCP and account.
TRx, NRx, NBRx, and market share at HCP, account, and territory level, integrated where applicable.
Formulary status, payer mix, and coverage on the HCP profile, so the message matches the plan.
Sunshine Act / CMS data with spend aggregation, year-over-year tracking, and regulatory export formats.
Engagement, sampling, Rx trends, and competitive data together for the strategic business review.
Search across domains. Data Change Management lets reps add an HCP without waiting on a master-data ticket.
Alerts when prescribing shifts toward a competitor, a new entrant appears, or a formulary change hits your brand.
ARCHITECTURE & CAPABILITIES
Built for scale, security, and global reach.
PLATFORM DIFFERENTIATORS
What sets TikaPharma apart.
Beyond features. TikaPharma is built for commercial pharma: multi-brand, multi-team, compliance-aware, and AI-ready.
TikaPharma for Commercial. TikaMSL for Medical Affairs. TikaVEO for MA Market Access. TikaPayor for Commercial Market Access. Each has its own navigation and workflows, on one configurable platform.
Layer TikaPharma on the CRM you run today to add agentic AI, pre-call intelligence, coaching, and outcome analytics. Or deploy it as the commercial CRM.
Function calling is in the architecture, not a chatbot pasted on top. Same services, same security model, same data access.
HCP scoring, call-plan targets, coaching dimensions, territory structures, and module visibility are configurable per customer, per brand, per lifecycle stage.
iPad, iPhone, Android, or desktop. Utilization runs at 94%, and pre-call planning drops from about 20 minutes to about 2.
Templated email and alerts on workflow events: competitive shifts, coaching due dates, call-plan gaps, formulary changes, and new patient signals.