The primary role of a medical science liaison (MSL) is to develop, nurture, and maintain relationships with key opinion leaders (KOLs). To do this, an MSL has to properly prepare for meetings with KOLs to ensure successful outcomes. Lack of preparation can lead to ineffective meetings and frustration for both the MSL and KOL.
Medical Science Liaisons (MSLs) are consistently looking for ways to increase the effectiveness of their engagements with Key Opinion Leaders (KOLs). To do this, many Medical Affairs teams are creating in-depth KOL engagement plans, capturing insights, and measuring a KOL’s movement along a development continuum.
Medical Science Liaisons (MSLs) work to foster and maintain relationships with Healthcare Providers (HCPs) and Key Opinion Leaders (KOLs) who specialize in the disease or therapeutic area their product treats. As such, Medical Affairs teams provide crucial scientific value to pharmaceutical, biotech, and medical device companies.
Field inventory management, including medical trunk stock and consignment inventory, is an important business practice for medical device manufacturers. These practices provide flexibility for hospitals and physicians to try new and existing products. For device manufacturers these can be critical, especially for newer economically unproven products where physicians might be reluctant to try Buy and Bill.
Strategic account planning. A well-known process within the medical device space that sometimes can be hard to prioritize and nail down. Streamlining the strategic account planning process will provide long-lasting benefits in the future. Medical device organizations that can nail down their strategy and modify it as needed will have a competitive advantage, especially with the right talent in place.