Latest Articles
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July 17, 2026
Patient-Centric KOL Engagement: A 2026 Guide for Medical Affairs
Ask most Medical Affairs teams who their KOLs are, and you'll get a list of HCPs — trial investigators, congress speakers, guideline authors. Ask them who actually understands what it's like to live.
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July 15, 2026
Medical Affairs Data Integration: Connecting Insight to Evidence in 2026
Ask a VP of Medical Affairs whether their organization has a “data integration problem,” and most say yes without hesitating. Ask what that problem actually is, and the answers scatter — messy HCP.
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June 14, 2026
Real-World Evidence in Medical Affairs: A Practical Guide
Real-World Evidence in Medical Affairs: A Practical Guide for Life Sciences Teams Most Medical Affairs teams already sit on the raw material for a real-world evidence program — thousands of field.
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May 31, 2026
Conference Intelligence for Medical Affairs: Beyond Spreadsheets
Conference Intelligence for Medical Affairs: Moving Beyond Spreadsheet-Based Event Tracking A single MSL covering ASCO comes home with notes from twelve sessions, three KOL conversations, two.
May 20, 2026
Salesforce Life Sciences Cloud vs TikaMobile (2026 Comparison)
Salesforce Life Sciences Cloud vs TikaMobile: Which CRM Fits Your Medical Affairs Team in 2026? If you lead Medical Affairs and your CRM contract is up in the next 24 months, you have a real decision.
May 13, 2026
How to Build a KOL Engagement ROI Framework
How to Build a KOL Engagement ROI Framework for Medical Affairs A KOL engagement ROI framework for medical affairs is a structured methodology that connects specific engagement activities (MSL field.
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April 17, 2026
AI in Medical Affairs: A Practical Guide to KOL Engagement and MSL Efficiency
Your Medical Affairs team is drowning in signal. Publications, trial readouts, congress content, real-world evidence, digital discourse, MSL field notes — every channel is producing more data,.
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April 1, 2026
Commercial Analytics in Pharma and Life Sciences: The Complete Guide for 2026
Commercial Analytics in Pharma and Life Sciences: The Complete Guide for 2026 The pharmaceutical industry stands at a pivotal crossroads. With R&D costs continuing to climb and nearly 50% of drug.
March 26, 2026
Omnichannel KOL Engagement Strategy: A 2026 Playbook for Pharma Field Teams
Omnichannel KOL Engagement Strategy: A 2026 Playbook for Pharma Field Teams Most pharma companies have an omnichannel KOL engagement strategy on paper. Few have one that their MSLs actually use. The.