Latest Articles
November 25, 2019
Our World is Going Mobile, and CRM is Adapting with it
In the past decade, there has been a mass shift from the use of desktops to mobile devices as the primary source of information. Because of this, many people expect real time information at their.
September 27, 2019
Focusing on High Quality User Experience in Life Science CRM Applications
What is UX? As the use of mobile devices continues to increase, so do people’s preferences for using their mobile devices to access websites, apps and content. These shifting preferences, and the.
September 17, 2019
5 Ways to Improve your Sales Calls in the Life Sciences Industry
Many life sciences sales reps can avoid cold calling because they have a targeted list of accounts that know their company and what they sell. But some life sciences sales reps find cold calling.
September 12, 2019
Converting Data Into Actionable Information With an Intelligent CRM
In the life sciences industry, “too much data and not enough information” is an ever-present issue. While many people within life sciences understand this as a challenge hindering success, many.
July 23, 2018
Pharmaceutical Drug Launches – Something Needs to Change
By Manish Sharma, CEO, TikaMobile I came across this great article by Bain & Company, How to Make Your Drug Launch a Success, that had an alarming statistic: “Our research shows that nearly 50% of.