Latest Articles
September 17, 2026
Complete Guide to Building a Successful Medical Affairs Strategy (2026)
Ten years ago, a medical affairs strategy could live quietly inside a launch plan. In 2026 it can't. Payers demand evidence before they'll listen, HCPs split their attention between congresses and.
September 14, 2026
Best MSL CRM Software for Medical Science Liaisons (2026)
The best MSL CRM software is built around scientific exchange and KOL relationship depth, not adapted from a sales-tracking tool. That distinction matters more than any single feature list. Most.
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August 4, 2026
How to Set Up a Medical Information Request (MIR) Workflow — Without an IT Project
Somewhere in most small and mid-size life sciences companies, there's a shared inbox called something like medinfo@ — and inside it, a compliance incident waiting for a date. Medical information.
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July 17, 2026
Patient-Centric KOL Engagement: A 2026 Guide for Medical Affairs
Ask most Medical Affairs teams who their KOLs are, and you'll get a list of HCPs — trial investigators, congress speakers, guideline authors. Ask them who actually understands what it's like to live.
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July 15, 2026
Medical Affairs Data Integration: Connecting Insight to Evidence in 2026
Ask a VP of Medical Affairs whether their organization has a “data integration problem,” and most say yes without hesitating. Ask what that problem actually is, and the answers scatter — messy HCP.
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June 14, 2026
Real-World Evidence in Medical Affairs: A Practical Guide
Real-World Evidence in Medical Affairs: A Practical Guide for Life Sciences Teams Most Medical Affairs teams already sit on the raw material for a real-world evidence program — thousands of field.
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May 31, 2026
Conference Intelligence for Medical Affairs: Beyond Spreadsheets
Conference Intelligence for Medical Affairs: Moving Beyond Spreadsheet-Based Event Tracking A single MSL covering ASCO comes home with notes from twelve sessions, three KOL conversations, two.
May 20, 2026
Salesforce Life Sciences Cloud vs TikaMobile (2026 Comparison)
Salesforce Life Sciences Cloud vs TikaMobile: Which CRM Fits Your Medical Affairs Team in 2026? If you lead Medical Affairs and your CRM contract is up in the next 24 months, you have a real decision.
May 13, 2026
How to Build a KOL Engagement ROI Framework
How to Build a KOL Engagement ROI Framework for Medical Affairs A KOL engagement ROI framework for medical affairs is a structured methodology that connects specific engagement activities (MSL field.