Latest Articles
November 11, 2025
Common Data Accuracy Issues in HCP Databases & How to Solve Them
Common Data Accuracy Issues in HCP Databases & How to Solve Them If there’s one thing every life sciences organization learns the hard way, it’s that your HCP data is only as valuable as it is.
November 6, 2025
The Best Veeva Alternatives for Pharma & Biotech: A Strategic Guide for CRM in 2025
The Best Veeva Alternatives for Pharma & Biotech: A Strategic Guide for CRM in 2025 For over a decade, Veeva has been the undisputed default in life sciences. It was the safe, compliant choice the.
November 4, 2025
Agentic AI For Medical Affairs: How Agentic AI Turns Medical Affairs Workflows into Measurable Impact
This article distills a joint presentation by Manish Sharma and Dr. Hannah Baker at the 13th Annual MSL Society (MSLS) Conference, held Oct 13–14, 2025 at JW Marriott Miami Turnberry.
October 29, 2025
How to Build a Healthcare Master Data Management Strategy
How to Build a Healthcare Master Data Management Strategy Key Takeaways
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October 13, 2025
TikaMobile vs Veeva CRM: A 2025 Comparison for Medical Affairs
In the highly regulated world of pharmaceutical and life sciences, choosing the right CRM for your medical affairs team isn't just about features—it's about fit. TikaMobile and Veeva CRM both offer.
August 11, 2025
Healthcare Master Data Management Strategy: A Guide
Key Takeaways MDM is a Business Strategy: Master Data Management (MDM) is no longer just an IT project; it's a business-critical strategy for creating a single source of truth for patient, provider,.
August 1, 2025
What is Medical Information in Pharma? A 2025 Guide
Key Takeaways A Core Function: Medical Information (MI) is a specialized service that delivers accurate, unbiased, and compliant product information in response to unsolicited inquiries from HCPs,.
July 15, 2025
Key Features to Look For in a Modern Life Sciences CRM
Key Takeaways Modern CRMs are built for compliance and usability, not just features. They must enforce regulations like GDPR and the Sunshine Act by design. Functionality must be mobile-first and.
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July 7, 2025
How to Choose the Right Pharma CRM: A 2025 Buyer’s Guide
Introduction Choosing a pharmaceutical CRM software isn’t just a tool for logging contacts. It’s the system that ties together your reps in the field, your medical team, compliance officers, and.