Timely, critical business intelligence that enables Medical Affairs team to form and maintain strong, strategic relationships with influential physicians and Key Opinion Leaders
TikaMSL, TikaMobile’s integrated CRM and BI application designed specifically for MSLs, provides the MSL with quick access to insights and intelligence on the the KOL; intuitive workflows for tracking and managing KOL profiling, development, and strategic interactions; access to on field activities, customer engagement, and strategic initiatives in real time. Most importantly, the application allows for the team to provide details on the importance of their work and their value adds to the organization.
Customer Relation Management (CRM) Plus
(In addition to providing all the typical capabilities like access to customer details, interaction recording, MIR management, approved emails, accessing approved materials, etc., our CRM Plus platform also provides more robust functionalities such as:
- Tracking and managing KOL profiling, and development across a continuum
- Setting up KOL engagement planning
- Reporting Outcomes and Insights for every interaction
- Geo mapping of customer
- Suggesting next best action for the KOL
Medical Information Request (MIR) Management
The module provides the abilities for MSLs to create and submit eMIRFs , as well as manage the eMIRFs that are assigned to them. The in-built workflow enable the automation of eMIRF routing to the assigned MSL or to the integrated MI vendor, notifying the MSL of newly assigned eMIRF, alerting of outstanding eMIRFs. Integration with external MI vendor can be set up seamlessly.
Interaction with Outcomes and Insights
TikaMSL's Interaction module has the built- in workflow to provide MSL with the ability to input Outcomes when they record an interaction. Outcomes can provide additional insight into the conversation between the MSL and the HCP, and how that aligns with the overall strategic objectives of the organization. TikaMSL app has inbuilt analytic capabilities that will allow the management team to keep a pulse on the customers development. In addition, the MSL field team can access the same analytics and keep track of their customers.
Key Opinion Leader (KOL) Management
This built-in module gives the MSLs the abilities to identify the HCPs, and track and manage the development of those HCPs into KOLs. Automated workflows are available to help tier and segment the KOL based on the predefined requirements, and to allow for easy KOL engagement planning.
.png)
Announcements, Alerts & Notifications
This module enables quick and easy broadcasting of announcements, news, and other information throughout the organization. It also makes sending alerts and notifications to specific team members or groups easy. The system is highly configurable and lets users automate alerts and notifications based on specified criteria.
Clinical Assets Management
Equip MSLs with most up-to-date clinical studies, industry reports, thought leadership material, and key messages. MSLs can easily view materials whether on their desktops or when in the field through iPads or mobile phones as a variety of file formats, including videos published to the app or streaming from online video sharing sites.
Integrated Business Intelligent (BI) and Strategic Planning Platform
TikaMSL is an integrated platform where, along with all CRM capabilities, the BI and Strategic Planning capabilities are readily available to provide:
- Reliable, transparent, and most up-to-date insights on KOLs engagement and development
- Real-time Geography Performance Dashboard
- Outcomes & Insights Analytics
- Robust Ad-hoc Analysis and Reporting
- Automated KOL Tiering and Segmentation
Helpful
Resources
