Customer Identification &Targeting
Enhance Your Ability To Identify Your Best Target
We have developed a proven methodology to help our clients identify the right customers by using our sales consulting services and get their field force buy-in and ownership on executing on the recommendation. Our approach brings together the three keys to success a) articulation of growth strategy and product positioning b) data science and the ability to translate business concept to data c) field force buy-in.
Business Questions Answered
- What are the top 3,000 customers for my product (or portfolio) in order of priority? And why?
- What is the best sales force size to optimally target the top customers and maintain a good ROI?
- What are the common characteristics of a high value customer?
- How far is my current target list varies from the new list?
- Why are there customers that share the characteristics of high value customer, but are not using or prescribing our product?