Medical Affairs: Purpose & Functions | TikaMobile

What is medical affairs?

Medical affairs is the scientific interface between life-science companies and the healthcare community. Staffed largely by MDs, PharmDs, and PhDs, the function translates clinical evidence into clear, balanced information for healthcare professionals (HCPs), payers, regulators, and patients. The team’s mandate spans education, evidence generation, and compliant stakeholder engagement—always with patient benefit at the centre.

Medical affairs vs. clinical affairs

Clinical affairs designs and executes the studies that generate data. Medical affairs interprets those results, explains their relevance to practice, and gathers real-world feedback that can refine future research or access strategies. Think of clinical affairs as the “evidence factory” and medical affairs as the “evidence interpreter and messenger.”

Core responsibilities

• Scientific communication and independent medical education
• Compliant responses to on-label and unsolicited off-label enquiries
• Key opinion-leader (KOL) collaboration throughout the product lifecycle
• Front-line insight capture and dissemination to R&D, market-access, and commercial teams
• Oversight of fair-market-value contracting and regulatory compliance

Why medical affairs matters?

By turning complex trial data into actionable, peer-level guidance, medical-affairs professionals speed appropriate adoption of new therapies, support payer value assessments, and maintain trust between industry and the medical community—ultimately improving patient outcomes.

How TikaMobile supports medical-affairs excellence

TikaMobile offers a purpose-built suite that streamlines every stage of the medical-affairs workflow:

• Med Affairs CRM: a field-ready mobile CRM that captures compliant HCP interactions and auto-generates activity reports.
• KOL Identification: AI scoring blends publications, claims, and social signals to spotlight both established and emerging influencers in any therapy area.
• KOL Engagement: Plan advisory boards, track follow-ups, and monitor impact metrics from a single dashboard.
• Medical Insights: AI insight engine that captures field observations, highlights safety signals and unmet needs, and syncs seamlessly with your CRM or runs standalone.
• Medical Information: AI-powered request hub that automates intake, routes adverse events, and delivers compliant, approved responses to HCPs in one unified workspace.

Together, these modules give medical-affairs teams a 360-degree view of stakeholders and evidence, helping them deliver faster, more meaningful scientific exchange while maintaining rigorous compliance.