---
title: TikaDevice improved PTA sales by 49% year on year
description: TikaDevice improved PTA sales by 49% year on year
---

[Case Study by TikaMobile ](https://www.tikamobile.com/resources/case-study)

# [TikaDevice improved PTA sales by 49% year on year](https://www.tikamobile.com/resources/case-study/tikadevice-improved-pta-sales-by-49-year-on-year)

 Written by [Eshaan Singh](https://www.tikamobile.com/resources/case-study/author/eshaan-singh) | Nov 23, 2024 7:52:47 PM

A medical device company became the first company to receive FDA approval for a drug-coated balloon catheter. Sales representatives needed to understand which interventional cardiologists and cardiac centers to target and in what order.

Customer Challenges - 

- This company is the first one to launch the product had just 12 months to capture the market before their competitor launched a similar but well-publicized product. 
- Essential sales information was not easily accessible and customer inventory and contract data were typically only available through complicated and time-consuming internal processes.
- In addition, the current data was not presented in an actionable or easily readable format. As data was contained in a variety of sources that were not easily accessible.
- Team collaboration was difficult to execute.

**[Download the case study](https://www.tikamobile.com/hubfs/%231%20-%20TikaDevice%20improved%20PTA%20sales%20by%2049_%20year%20on%20year.pdf) to read how the TikaDevice platform helped micro-target cardiologists and improved PTA (Percutaneous transluminal angioplasty) sales by 49% year-on-year. **

 

[View full post](https://www.tikamobile.com/resources/case-study/tikadevice-improved-pta-sales-by-49-year-on-year)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Eshaan Singh"
  },
  "dateModified" : "2025-02-10T16:46:40.183Z",
  "datePublished" : "2024-11-23T19:52:47Z",
  "headline" : "TikaDevice improved PTA sales by 49% year on year",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1024,
    "url" : "https://8855460.fs1.hubspotusercontent-na1.net/hubfs/8855460/AI-Generated%20Media/Images/The%20description%20of%20the%20image%20is%20a%20medical%20device%20company%20receiving%20FDA%20approval%20for%20a%20drugcoated%20balloon%20catheter.jpeg",
    "width" : 1024
  },
  "mainEntityOfPage" : "https://www.tikamobile.com/resources/case-study/tikadevice-improved-pta-sales-by-49-year-on-year",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Case Study"
  }
}
```